.NEARLY ONE BILLION individuals are directing their votes in India's general political election. It is the greatest autonomous exercise in past-- and could likewise be actually one of the most pricey. Spending is assumed to connect with 1.35 trn rupees ($ 16bn), depending on to the Center for Media Research Studies (CMS), an Indian non-profit. That will be greater than double the amount spent in the previous political election in 2019 and also even go over the cash money sprinkled in United States's presidential political election in 2020. Why carry out Indian political events invest such huge sums?